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Haan Food Truck

The Brand, "Haan," draws inspiration from a famous DJ in Singapore,
known for his dynamic presence and influence in the local music scene.
This connection is portrayed through a modern, trendy edge to the brand and highlights the vibrant audience familiar with the DJ's work. The design incorporates Singapore's national flower, the orchid hybrid Vanda Miss Joaquim. This flower symbolizes resilience and beauty, qualities that are mirrored in the food truck's offerings—delicious, resilient in their traditional roots, yet presented with contemporary flair. The orchid adds a touch of elegance and local pride, making the brand distinctly Singaporean.

Neon Green: This color represents the modern, lively, and energetic vibe
of Singapore's bustling street food scene. It catches the eye and conveys freshness and innovation.

Black and White: These colors provide a clean, sophisticated backdrop
that balances the neon green, ensuring the design is not overwhelming. They also symbolize the fusion of tradition (black) and modernity (white), reflecting the essence of the food truck’s offerings.
The truck design features intricate details that capture the essence of Singapore’s street food culture. The incorporation of the orchid hybrid Vanda Miss Joaquim in the truck’s artwork ties the design back to Singapore’s cultural heritage, Malay and Mandarin Tamil. This not only reinforces the local identity but also creates a sense of pride and connection for Singaporean customers.

The overall design reflects a blend of modern aesthetics with traditional elements. The sleek, modern look of the neon colors and edgy lines are complemented by traditional motifs, creating a harmonious balance that appeals to a broad audience.

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